In case you hadn't noticed, advertising is changing fast.
The days of debating between broadcast, print and outdoor are as distant as bell bottoms and polyester leisure suits (although we hear the wide collar is making a comeback – it wasn't our idea). Advertising today is about targeting audiences, direct outreach, laser-precise strategies and customization as a given. You don't just put your message "out there" and hope someone responds. You bring your message to an audience you understand, and with whom you can interact on a direct and personal level.